This course will explore the evolution, principles and practice of public relations in a global context. The course also introduces you to key communication techniques in the context of public relations practice. It looks at prominent areas of PR practice and specialisation, and consider environments in which PR practitioners work, relating them to ethical dimensions for the practitioner, the PR industry and society. This course will introduce you to communicating a message and writing for a variety of media platforms.
This course is designed to present and broaden your framework on when and how to implement contemporary ’marcomms’ and public relations techniques for maximum campaign impact. Particular emphasis will be placed on the role of creativity in developing strategic communication solutions to suit the diverse requirements of organisations and target publics. Both traditional and new media techniques will be examined as will essential controlled media writing skills and design principles. The course explores the role and technical requirements for both traditional media and emerging new media as well as introduce you to design concepts that are central to the execution of both online and traditional media forms.
Successful studying, The world of public relations, Developing successful publicity & promotional ideas, Two important aspects of modern public relations: ethics & opportunities, media relations: The media kit and the EPK, The PR campaign and event management. Publicity & promotional material: production, design & publishing, Advanced public relations & event management skills, Promotional photography and the portfolio, Radio and television publicity and promotions interviewing, The business of marketing, marketing mix. Putting all your PR skills together, your PR consulting business: research, law & ethics.
The course will tackle the current review of methods for the public relations campaigns. In addition to offering up-to-date descriptions of how the campaigns course is constructed and valued in public relations programs. Clients’ satisfaction, implementation of plan books and job/internship opportunities that students receive are also other components of the course.
Translate business objectives into media goals, Translate media goals into strategic media planning guidelines, Make tactical decisions specific to each media channel and vehicle, Business model, marketing strategy, research, industry trends; Business/sales objectives & strategies for upcoming year, new product launches, major initiatives to focus on etc.To determine the right target audience To understand audience behaviors and media consumption habits Ensures efficiency, avoids waste, prevents over-exposure.